Fromagination

12 S Carroll St, Madison
(608) 255-2430

Recent Reviews

Sandy Caughlan

So much to choose from. Candy's from France. Jams, honey... yummy.

Meowbeth

This place is great! Lots of cheese available, and they offer free samples, too. The employees are really helpful and enthusiastic, too! 10/10 would recommend

Carmen Purpura

Would definitely recommend this shop! The cheese selection is delicious, & the staff were very knowledgeable about their selection & helpful. :)

Charity Faith

This place is amazing! Ian was incredible in helping us select cheeses that went with different meats we selected. He made spot on recommendations, was easy to talk with and had a great sense of humor. Ian made the shopping experience pleasurable.The shop had a wonderful selection of meat, cheeses, and other edibles to make your charcuterie boards dazzle.

Julia O.

I went there according to hours on Yelp. I opened the door at 1000 and the man said they don't open until 1030. Good for them, bad for me! In town on business, doing a long walk. Won't be back today but looks like they don't need any more customers! Cheers!

Chris E.

Came in looking for curds, it's a Wednesday and they come Thursday. They felt bad I didn't get the cheese I wanted so hooked me up with free samples of some amazing cheese! Had I had a better way to transport back home I would certainly of done this but I'm on the road for travel so not ideal. Will certainly be back! The staff is awesome and knowledgeable!

Derek Morin

Stopped in from out of state and Will was super nice! He taught me about different Wisconsin cheeses, let me try some samples, and I had a wonderful time. Will is a rockstar and the cheese was a big hit with my friends that I went to.

Erin Chen

Lots of cheese ! Everyone is super friendly and talks about cheese!My second time visit and I got a bag full of cheese and jam both times. Will return for more yummy cheese.

matt dolan

Terrible customer service. Double check your orders because there is a good chance they are wrong

Kathleen DiGennaro

Such a selection! Personalized and friendly service. It's gotta be a Wisconsin best for cheese.

Mike Klimczak

Such an excellent place to shop for cheeses. Been coming here for a decade with my partner from northern IL. It's worth it. Service is always friendly.

Lori Sutherland

Very fun cheese store. Great quality cheeses - plus the cheese mongers are a hoot! I went a little crazy buying cheese but am looking forward to having a little cheese tasting party so that we can try them all side by side. Thanks Fromagination! ❤️

Eleanor Davis

Great selection of cheeses as well as cheese-related merch like books, cheese boards, knives and other fun accompaniments like spreads, crackers and chocolate. Staff is wonderful with providing samples and suggestions. I was buying gifts for my very picky family and they were great at providing many samples, answering all my questions and giving me suggestions. This is a really fun store to buy gifts for others or yourself!

Jessica Blackburn

A great place to shop for gifts! In addition to the amazing cheese selection, they also have chocolate, candies, cookies, dried fruit, nuts, syrups, sauces, honey, charcuterie meat, chips, coffee, tea, books and serving plates/boards.The sandwiches they serve daily are fancy and delicious! I highly recommend the 'Signature Sandwich' because French Brie and Cranberry Relish is a killer combination!

Anne Williams

The cheese is so good! Staff is very knowledgeable and articulate about what you are tasting. So much to look at and a great place for gifts!

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