Imaginary Factory

1401 Northern Ct, Madison
(608) 616-0149

Recent Reviews

Charity Faith

Super fun place. The cocktails were amazing. And the staff were welcoming. The eggnog shot was wonderful and not too sweet.

Daniel Pawluk

Loved it

Spencer Galbavy

IF is creative and amazing! My wife and popped in for a drink on a random Friday night and immediately fell in love with their drinks and service. After being there for about an hour we decided this was the place to have my wife’s birthday party. Hastings was very easy to work and helped plan an amazing party. They were able to curate an amazing drink menu and also have a creative N/A drink list. Since the Party was a brunch, many ppl enjoyed the different options. Both the night we popped in and the day of the party Kelsey took amazing care of us and our entire group. We had a large party, but the staff never struggled keeping up. We were also able to bring in our food for the brunch which was a plus. I cannot say enough about this place, I highly recommend for fun evening and especially a private party!

Samartha Patel

The Best Drinks I’ve ever had! They not only have the best drinks in Madison but they’re better than most of the drinks we have found exploring NYC! I love the place too, it’s very unique and cozy. They also have other fun stuff like a ping pong table in the back and some art supplies you could enjoy! This is the best bar we have found in Madison at a very reasonable price for what they offer!

Jane Meisner

IF is the best! We had a couples wedding shower here in March 2023. Hastings and Kelsey were so accommodating and easy to work with. Plus it was the coolest and most unique venue we could ask for. Everyone was raving about how fun they made it. Not to mention, the drinks were superior! 10 out of 10 would recommend for an event or just a fun place to go for cocktails!

Hailey McLaughlin

I’m BATTY about this place! The owner is such a sweetie and a true gastronomic artist/wizard. Get the eggnog or the pineapple sage and take in the vibes.

Jenna Sward

I’m racking my brain to find some positives about this place- I want to give the benefit of the doubt! One star seems too brutal, so I landed on 2. The staff was nice but that wasn’t enough to outweigh the cons. We ordered an NA French 75, a lambrusco drink, and a gimlet. The NA drink accidentally had alcohol in it (yikes) and the other two cocktails were very unbalanced. No one in our party was satisfied :( I am so surprised to see all the comments about great drinks- I feel confident that anyone who loves cocktails, regardless of their specific tastes, would have been disappointed with the three drinks we had. I would have gone back to the bar to get a different drink, except that all three were so disappointing it didn’t seem likely that things would be different on a second try. I don’t know if I’d go back again to see if we were there on an off night. the overwhelming positive reviews are a head scratcher.

Desi Reed

so great.great staff great drinks. Highly recommend.

Morgan Ebert

THE BEST bar you’ll ever walk into

Janelle Winter

Had a fun time exploring this bar. My friends and I absolutely loved the cocktails; we were pleasantly surprised! The sage foam on my drink was delicious.

Tay Lah

*A Midsummer Night's Dream* ?My boyfriend and I were walking home from the Mcpike Sessions, and we decided to take some of the back roads through the industrial area of the neighborhood. When we first walked by, we thought it was a wedding because there was a purpley haze light emanating from inside with all white tables and unique table centerpieces.We decided to walk around to the front and much to our surprise, it's a hidden bar! Decided to pop in for a cocktail and stayed for two rounds. I'm in love with everything about this place! The bartender was so cool, and the drinks were dangerously delicious. I never drink whiskey but the Banana Whiskey slushy I couldn't pass up, and it was insanely good. We played some ping pong, the garage door was popped up leaving a nice summer breeze in, felt airy and magical. They also have a few board games. And the art everywhere was surreal. They had a lil art pop up show with all b'nw pieces and it was trippy and beautiful. The bathrooms are non gendered, and all purple and feel like you're stepping into a portal.Anywho, try this place, you won't regret! And fyi, you can only order what's off the menu but they have something everyone will enjoy.

Kristin Ferris

Best cocktails I've had- loved the pineapple sage and garden salad

Erin M.

Talk about a vibe. This hidden gem is fantastic. Located on a dead end street with an unassuming entrance, you step into an alternate reality. The bartender was ready for me before I was for her because I was too excited taking it all in. Once I calmed down I ordered the Rhubarb Spritz, my friend got the Pineapple Sage. The menu is misleading because it looks like you're getting some ordinary drink, but these were imaginative, unique, well-balanced, refreshing and delicious. That sage foam/fluff, whatever you want to call it was out of this world. This place has to be on your list for a bar hopping night.

Gabriela D.

Cute hipster bar. The ambience is great there's a ping pong table and outdoor space. The staff here is so friendly and kind. Kelsey is the best. The drinks are creative and very refreshing. It's a great spot to hangout and chat with friends.

Amie Goblirsch

Very good, creative cocktails. And fun cute space! Garage doors in the back and front open up on nice days making it semi open air. And they have a ping pong table which is very fun. 10/10 would recommend for a chill drink in the willy street area.

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