Bagels are on point. I think maybe one of the best bagels I have found in Northern California to be honest. Now don't get your kishkes caught in a bunch with my next comment but the prices are way too high. I understand you are bringing high quality food and product and I wanted to try so much more and support your business but I cannot bring myself to pay $25 for a Reuben on a bagel. I offer this to you as advice with the understanding that I am not in the restaurant business. I know food is expensive to purchase and I know there are overhead expenses with staff and leasing, however, life is expensive now and there has to be a balance. There has to be a way to source good quality product that will allow prices to come in line and drive more volume. The matzah ball soup eaten at the table next to us looked amazing. As did the open face lox bagel but they split both dishes. Sure maybe they were not hungry or maybe they eat normal portions instead of huge portions like my fat tuchas or maybe they just didn't want to spend the extra dollars. Who knows but I would have ordered a Reuben for $18. I would have ordered a slice of babka for $5-6. Anyway - the food here - at least the bagel and shmear that I had is AMAZING and I only offer this as feedback. I hope to see a line out your door. I want to see you make your grandma proud. You are doing something so right and I will be back and I will splurge a little more. I just need to ease into it.
Danielle R.
Wow!! Come here and make this place a Petaluma staple!! We are in love. The bagels are tender, my hubs loved his lox smear, my vegan schmear totally had me fooled, and our 3-year-old gobbled up a challah roll made special with plain schmear. The rugelach and babka look heavenly. Tahini chocolate chip cookies! Coffee is bomb. The rest of the menu looks delish- chicken matzo ball soup!! Wagyu pastrami! Salads! Sandwiches! YUM. Saving up my calories! The atmosphere (at a bagel shop? Yes!) is mid-century modern and chill. Totally beautiful. My food snob (& Jewish) husband said "we're putting this in the rotation." Enough said!
Sabrina K.
Probably the BEST bagels we I've had not only in Petaluma but I dare to say the Bay Area. It was so fresh - perfectly crunchy on the outside and soft on the inside. OMG just thinking about it makes me drool. I had the classic open faced bagel. Just your typical lox with onions, capers, cream cheese, dill and a wedge of lemon. Simple yet SO good and fresh. They use organic ingredients and the salmon is sustainably caught. The staff was super nice. Lovely service and great recommendations. I didn't get to catch the name of the lady that rang my order but she was super sweet. The place itself is simple. Has some tables and couches to sit on. Not much foot traffic around, so I don't think it's a place to come and hang out around the area. But it's definitely a place worth your time and visit! You won't regret it.
John Worth
You won't be disappointed. Perfect bagels, breakfast sandwich 10/10.
Atmosphere: 5
Food: 5
Service: 5
CJ N.
Great spot, best lox bagel I've ever had. Nicest people. Even to go, was perfection. So good, will be back regularly.
Aaron S.
I ordered 2 toasted bagels with butter, waited 30 minutes as they processed doordash orders and had to walk out without my bagels. $12 and 30 minutes later.
R G.
I came upon a clear day (my bday)...ready to indulge in a delicious perfectly toasted bagel with plain schmear. The cream cheese is nothing from plain...it offers a slight tartiness that complements the well crafted bagels. Kudos to Chief Creative Baker Nicolas who delivers an authenticity that surely would have made his grandmother Ethel proud. Took some time to spread my tribal table cloth on their table while we enjoyed our poppy bagel and everything bagel with schmear. The Turkey & Swiss Sandwich with their sourdough rye bread was satisfying! There were a few people taking their time and enjoying the seated areas either by themselves or with company. Helpful, kind and committed would be adjectives to describe this wonderful establishment. HELPFUL to their customers, KIND in their speech and mannerisms and COMMITTED to creating a flavor full menu for many to discover and enjoy! PS. Yummy Chocolate Babka!
Kween L.
Best bagels in town! True cream cheese with depth, not spreadable white goop from a large plastic Costco container. High quality all around. Can't wait for summer/warmer weather to eat on their patio with a pup or two. Folx who work here were all warm, friendly and clearly enjoy what they do. Oh, and chocolate cookie looks amazing and is bigger than my hand! Appreciate all the compostable containers, too.
Chris Sterling
Excellent bagel!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Bagel S
C P.
Stopped by Ethel's for two bagels sandwiches on a quiet Sunday morning. Everything tasted fantastic. Definitely coming back.
Amazing bagels! They have vegan cream cheese that goes great with their avocado sandwich. The employees are very nice as welI. I highly recommend.Vegetarian options: Vegan cream cheese.
Atmosphere: 4
Food: 5
Service: 5
Olesia Gladkova
My husband and I were addicted to these bagels (specifically, parmesan and pepper, but all others were also great) and went every weekend to the Farmers marker in Larkspur to buy a dozen of them (we always shared with friends). When Ethel decided to open their own place, I was thrilled (because it would be an opportunity to buy their bagels even more often than just once a week!)! And what a disappointment it was after we buy bagels there:( They obviously changed the recipe, new bagels weren’t even half good compared to the ones before. Such a bummer. I’m glad that they still have fans of their products but they lost one of the most devoted ones. Please, return the old bagels’ recipe??
Laura D.
This review is long overdue but Ethel's is a much-needed and great addition to Petaluma. Their challah is the best my family has ever had and so is their rugelach. We love their bagels too. I promise when I'm back to eating more carbs, I will be a frequent visitor. Try Ethel's! You won't be disappointed. The owners are wonderful people as well.
Cynthia L.
I made a u-turn after leaving the post office and saw a sign for Ethel's. We decided to give it a try for lunch. I ordered the egg salad sandwich, which was served on their sourdough rye. I am usually skeptical of rye because of its intensity, but their house made rye is perfect. I spoke with the woman at the counter who shared that they make their breads and use a light rye. It is joe one of my favorite egg salad sandwiches. I ordered coleslaw with it, and was not at all disappointed. Coleslaw is hit or miss with me. It is a hit at Ethel's. The matzo ball soup was delicious. The only complaint is that it was lukewarm. I like my soup hot. We took it home and ate it nice and hot with dinner. The feedback on the club sandwich was all positive. The accompanied salad was fresh and the dressing went with it nicely. It's a cute deli, easy to get to and a parking lot is right in front. They didn't have many seats in side of the deli, though. I counted 2-3 small tables and one that could seat 4-6. There is a lounge seating area for a few people and plenty of room to eat while standing with the long countertop. Maybe they do this, but I am not sure....they have plenty of space outdoors for seating if they wanted to add more tables and chairs outside. The cashier was friendly. We took home their Babka and the rugelach. We enjoyed both of them. I found the rugelach more appealing, but my guest has the opposite preference.
Trevor S.
Outstanding service, yummy treats and great food! The staff was lovely and the shop had a super cute ambience. It. I highly recommend!
Bagels are on point. I think maybe one of the best bagels I have found in Northern California to be honest. Now don't get your kishkes caught in a bunch with my next comment but the prices are way too high. I understand you are bringing high quality food and product and I wanted to try so much more and support your business but I cannot bring myself to pay $25 for a Reuben on a bagel. I offer this to you as advice with the understanding that I am not in the restaurant business. I know food is expensive to purchase and I know there are overhead expenses with staff and leasing, however, life is expensive now and there has to be a balance. There has to be a way to source good quality product that will allow prices to come in line and drive more volume. The matzah ball soup eaten at the table next to us looked amazing. As did the open face lox bagel but they split both dishes. Sure maybe they were not hungry or maybe they eat normal portions instead of huge portions like my fat tuchas or maybe they just didn't want to spend the extra dollars. Who knows but I would have ordered a Reuben for $18. I would have ordered a slice of babka for $5-6. Anyway - the food here - at least the bagel and shmear that I had is AMAZING and I only offer this as feedback. I hope to see a line out your door. I want to see you make your grandma proud. You are doing something so right and I will be back and I will splurge a little more. I just need to ease into it.
Wow!! Come here and make this place a Petaluma staple!! We are in love. The bagels are tender, my hubs loved his lox smear, my vegan schmear totally had me fooled, and our 3-year-old gobbled up a challah roll made special with plain schmear. The rugelach and babka look heavenly. Tahini chocolate chip cookies! Coffee is bomb. The rest of the menu looks delish- chicken matzo ball soup!! Wagyu pastrami! Salads! Sandwiches! YUM. Saving up my calories! The atmosphere (at a bagel shop? Yes!) is mid-century modern and chill. Totally beautiful. My food snob (& Jewish) husband said "we're putting this in the rotation." Enough said!
Probably the BEST bagels we I've had not only in Petaluma but I dare to say the Bay Area. It was so fresh - perfectly crunchy on the outside and soft on the inside. OMG just thinking about it makes me drool. I had the classic open faced bagel. Just your typical lox with onions, capers, cream cheese, dill and a wedge of lemon. Simple yet SO good and fresh. They use organic ingredients and the salmon is sustainably caught. The staff was super nice. Lovely service and great recommendations. I didn't get to catch the name of the lady that rang my order but she was super sweet. The place itself is simple. Has some tables and couches to sit on. Not much foot traffic around, so I don't think it's a place to come and hang out around the area. But it's definitely a place worth your time and visit! You won't regret it.
You won't be disappointed. Perfect bagels, breakfast sandwich 10/10.
Atmosphere: 5
Food: 5
Service: 5
Great spot, best lox bagel I've ever had. Nicest people. Even to go, was perfection. So good, will be back regularly.
I ordered 2 toasted bagels with butter, waited 30 minutes as they processed doordash orders and had to walk out without my bagels. $12 and 30 minutes later.
I came upon a clear day (my bday)...ready to indulge in a delicious perfectly toasted bagel with plain schmear. The cream cheese is nothing from plain...it offers a slight tartiness that complements the well crafted bagels. Kudos to Chief Creative Baker Nicolas who delivers an authenticity that surely would have made his grandmother Ethel proud. Took some time to spread my tribal table cloth on their table while we enjoyed our poppy bagel and everything bagel with schmear. The Turkey & Swiss Sandwich with their sourdough rye bread was satisfying! There were a few people taking their time and enjoying the seated areas either by themselves or with company. Helpful, kind and committed would be adjectives to describe this wonderful establishment. HELPFUL to their customers, KIND in their speech and mannerisms and COMMITTED to creating a flavor full menu for many to discover and enjoy! PS. Yummy Chocolate Babka!
Best bagels in town! True cream cheese with depth, not spreadable white goop from a large plastic Costco container. High quality all around. Can't wait for summer/warmer weather to eat on their patio with a pup or two. Folx who work here were all warm, friendly and clearly enjoy what they do. Oh, and chocolate cookie looks amazing and is bigger than my hand! Appreciate all the compostable containers, too.
Excellent bagel!
Atmosphere: 5
Food: 5
Service: 5
Recommended dishes: Bagel S
Stopped by Ethel's for two bagels sandwiches on a quiet Sunday morning. Everything tasted fantastic. Definitely coming back.
Restaurantji Recommends
Amazing bagels! They have vegan cream cheese that goes great with their avocado sandwich. The employees are very nice as welI. I highly recommend.Vegetarian options: Vegan cream cheese.
Atmosphere: 4
Food: 5
Service: 5
My husband and I were addicted to these bagels (specifically, parmesan and pepper, but all others were also great) and went every weekend to the Farmers marker in Larkspur to buy a dozen of them (we always shared with friends). When Ethel decided to open their own place, I was thrilled (because it would be an opportunity to buy their bagels even more often than just once a week!)! And what a disappointment it was after we buy bagels there:( They obviously changed the recipe, new bagels weren’t even half good compared to the ones before. Such a bummer. I’m glad that they still have fans of their products but they lost one of the most devoted ones. Please, return the old bagels’ recipe??
This review is long overdue but Ethel's is a much-needed and great addition to Petaluma. Their challah is the best my family has ever had and so is their rugelach. We love their bagels too. I promise when I'm back to eating more carbs, I will be a frequent visitor. Try Ethel's! You won't be disappointed. The owners are wonderful people as well.
I made a u-turn after leaving the post office and saw a sign for Ethel's. We decided to give it a try for lunch. I ordered the egg salad sandwich, which was served on their sourdough rye. I am usually skeptical of rye because of its intensity, but their house made rye is perfect. I spoke with the woman at the counter who shared that they make their breads and use a light rye. It is joe one of my favorite egg salad sandwiches. I ordered coleslaw with it, and was not at all disappointed. Coleslaw is hit or miss with me. It is a hit at Ethel's. The matzo ball soup was delicious. The only complaint is that it was lukewarm. I like my soup hot. We took it home and ate it nice and hot with dinner. The feedback on the club sandwich was all positive. The accompanied salad was fresh and the dressing went with it nicely. It's a cute deli, easy to get to and a parking lot is right in front. They didn't have many seats in side of the deli, though. I counted 2-3 small tables and one that could seat 4-6. There is a lounge seating area for a few people and plenty of room to eat while standing with the long countertop. Maybe they do this, but I am not sure....they have plenty of space outdoors for seating if they wanted to add more tables and chairs outside. The cashier was friendly. We took home their Babka and the rugelach. We enjoyed both of them. I found the rugelach more appealing, but my guest has the opposite preference.
Outstanding service, yummy treats and great food! The staff was lovely and the shop had a super cute ambience. It. I highly recommend!